You will know very clearly there is an established value attached to online and offline advertising. Your company will be promoted in numerous ways; your MakeGood profile is at www.makegood.com; your company will be profiled in the MakeGood blog; your good works will be highlighted to our Twitter networks; and your company will be part of the MakeGood online community.back to top
Very little. Once your Profile is set up, MakeGood will provide automatic monthly posts. You can add as much or as little information in addition to that manually.back to top
No. The Profile is about the things that you are doing now. People want to know "what you have done lately!" So, the MakeGood Profile is not about recording every last thing you have done in the past. However, if you are proud of your achievements and want to list them, fantastic! You have the option to do so.back to top
If you are already trying to communicate your good actions, that's great. However, the MakeGood Profile offers many unique features that you aren't able to duplicate (as listed earlier in this document): the MakeGood Profile never gets stale, it is regularly updated, it resides on your site and at www.makegood.com, and your company is being actively promoted via social media channels.back to top
By being a member of MakeGood your company automatically does good on a monthly basis as MakeGood uses a portion of your membership fee to do good works. Just participate in our monthly surveys and an auto-post will show up on your feed.back to top
We are focused on getting the word out and building the community. So, at the outset we are discounting the cost of the MakeGood system. Anyone who joins now is recognized as a charter member and has their low fee locked in; as prices may increase in the future.back to top
No other company we are aware of provides this unique service. MakeGood is recognized as a unique, trailblazing service that allows companies to communicate their good works to the marketplace through social media and that is "good for business."back to top
Information on the MakeGood Profile can be added by either the company directly (self-reported) or by MakeGood. The posts from MakeGood are provided as per clear guidelines. Posts from the company are clearly indicated as self-reported. MakeGood is about community between customers, businesses, and the causes they support, and like any community, transparency is the key to success.back to top
No. If a charity that you give to promotes the fact that you have given to them then the contribution risks being categorized as a "sponsorship" rather than a "donation." As a result, you would lose the benefit of getting a tax-deductible receipt. Charities have to be very careful not to give any promotional value for donations. MakeGood, on the other hand, is a for-profit company that can assist businesses with communicating the good things they are doing. In short, MakeGood is doing something for the businesses that charities cannot do.back to top
The MakeGood badge conveys "good" in all its forms, from recycling to giving and doesn’t tie your company to just one cause to the perceived exclusion of others. It communicates "social responsibility."back to top
Let’s say you are not presently “socially responsible” but you want to be. We want to help you. A simple way of understanding of how to be socially responsible is to focus on viewing yourself as a responsible member of your community. You want to contribute to make your part of the world a better place. You do that in your community.
You may have various motivations. You may use the “Smokey the Bear” philosophy: leave the campground cleaner than you found it. Or you might simply want to make it a better place.
Who is your community? It can be as big or as small as you make it. Your community can be people at work, in your neighborhood, in your suburb, your country, or the entire world. That’s a lot of places to start.
You probably want to focus on a few particular causes. Find things that you are passionate about and where you may have particular skills that fit addressing that need.
Once you find that, then you can get involved in various ways. Often people give money and that is an important way to contribute—but it isn’t the only way. You can also give your time by getting involved in marches and events, or giving your expertise, as a technician or professional, to a worthy cause. You can also give in kind. You might be tight on cash, but still want to give to your community. You can give “in kind” through products of your company, such as giving pizzas for the local school sports day.
But, being socially responsible also should impact how the company operates. This can mean the “greening” of the company—ensuring that you are recycling and reducing your carbon footprint. It can mean people reducing their fossil fuel consumption by taking the bus to work.
Find a cause your are passionate about and create a way that your company can make a difference.back to top
We are MakeGood certainly practice what we preach, and we donate 10% of our revenues to a different charity every quarter and every MakeGood employee donates 10% of their time.back to top
You bet! You don’t have to add the things that you would rather keep under wraps, we think that it's great to be sensitive on some projects or donations.
But make sure to include projects and causes that could benefit from the traffic that your customers can see. MakeGood can be a very useful tool for driving people to the causes that you want to promote and be proud of!back to top
It's really simple and easy. Just get signed up and we will give you the code to put the badge on your site. Never worked with websites before? Dont worry- we will give you an email to send to your web guy, or you can just contact us and we will be glad to help you out.back to top
There are lots of ways! Use the contact form at the bottom of the page, or email firstname.lastname@example.org. You can also send us some snail mail to:
550 Burrard Street,
P.O. Box 30, Bentall 5
You bet it is! Almost our entire system is email based, so all you have to do is email the good stuff your company is doing to the unique email address you get after signing up, and it is all added automatically! No more messy logins and forms.back to top
Absolutely. We take abuse of MakeGood very seriously, and if someone is using MakeGood for malicious intentions they will be removed immediately. To report abuse, email email@example.com with the problem.back to top
Well it's all in your perspective. We know that businesses create jobs and come up with innovations and employ a lot of talent. And therefore, if they are committed to making a difference, then it will happen.
Charities and non-profits do good work, but they can't do it alone. That’s where you're your company comes in.
Being socially responsible isn't difficult, it's about doing your part to make the world a better place.
Customers care. Clients care. Employees care. And so should businesses.back to top
Check out our Team section for bio’s.back to top